Phoenix Mountain beyond the Mountain

Brand Introduction

Phoenix Mountain Beyond Mountain (Trademark Registration No. 49805657) is a brand under Chaozhou Banyun Tea Co., Ltd. After more than 20 years of development, it has become a modern tea company integrating tea planting, production, trade, scientific research, and tea culture promotion. With "Phoenix Mountain Beyond Mountain" as its brand and "Phoenix Mountain Beyond Mountain, Natural Excellence" as its corporate culture and core philosophy, the company is committed to producing "green, healthy, and safe" Dan Cong tea.

Brand Founder

Wen Jiyu, the founder of Phoenix Mountain Beyond Mountain brand, comes from a tea-making family. He is a representative inheritor of the intangible cultural heritage Chaozhou Phoenix Dan Cong tea-making craftsmanship; founder of Phoenix Mountain Beyond Mountain Dan Cong tea brand; one of the drafters of the national geographical indication product standards for Phoenix Dan Cong tea; Vice Chairman of the Dan Cong Tea Professional Committee of Guangdong Tea Culture Research Association; member of the Group Standardization Technical Committee of Guangdong Tea Culture Research Association; one of the top ten craftsmen in China's tea-producing regions for Phoenix Dan Cong tea; council member of Chaozhou Tea Promotion Association; and council member of Chao'an District Tea Association. The brand's Dan Cong tea, drawing from nature's essence and crafted with artisanal dedication, is naturally pure, authentic, and organic.

Tea Garden

The tea garden is located at the Tropic of Cancer, in Feng'xi Da'an Village of the Phoenix Mountain range, facing southeast. It is a major production area for Phoenix Dan Cong tea, featuring high-standard planning and premium varieties. The garden maintains a four-free management system: free of pesticides, chemical fertilizers, hormones, and herbicides. Using fermented sheep manure and natural farming methods, it establishes a green pest control system to achieve natural balance. Tea is harvested only once during spring, following traditional processing methods including picking, sun-drying, cooling, rolling, fixing, kneading, and baking to produce primary tea. The unique ecological environment creates the high quality of "Phoenix Mountain Beyond Mountain" brand Dan Cong tea. Combined with over ten special tea processing techniques, this creates products with inimitable uniqueness.

Brand Products

Almond Aroma Phoenix Dan Cong Tea: A variety of Phoenix Dan Cong tea with dark brown twisted leaves. When brewed, it presents immediate almond medicinal fragrance, followed by ripe fruit sweetness and woody notes, ending with a mint-like cooling sensation. The tea soup is full-bodied, initially slightly bitter but quickly turning sweet, with a rich throat feel and can be steeped over 15 times.

Da'an Honey Orchid Dan Cong Tea: A variety of Phoenix Dan Cong tea with tight, even strips and dark brown oily luster. It features a unique "rich honey and orchid" character with elegant orchid fragrance and thick honey sweetness perfectly combined. The taste is rich and refreshing with distinct honey notes and long-lasting aftertaste.

Da'an Bamboo Leaf Aroma Dan Cong Tea: A variety of Phoenix Dan Cong tea with tightly curved, robust leaves resembling iron nails, light brown with luster and natural orchid fragrance. The brewed tea presents bright orange-yellow liquor with pure taste and strong sweetness. The tea soup is crisp, fresh, and sweet, combining the profound heritage of old bush tea with strength, characterized by richness, unique charm, and durability. The Da'an Bamboo Leaf Aroma from Chaozhou Banyun Tea Co., Ltd. won the "Special Gold Award" in August 2025.

Eight Immortals Dan Cong Tea: A variety of Phoenix Dan Cong tea in the oolong category. The finished tea has tight, robust strips with dark brown oily luster. It features intense floral honey aroma with sharp and rich orchid notes that are pure and fragrant. The taste is full-bodied and refreshing with prominent character and strong sweet aftertaste. The tea soup is golden bright, and the leaves are tender and glossy with vermillion edges and yellow bright centers, known as "green leaves with red trim."

Brand Culture

Brand Philosophy: Phoenix Mountain Beyond Mountain, Natural Excellence

Value Concept: Integrity First, Quality Supreme

Business Principle: Honest Operation, Steady Development

Brand Mission: Make good tea, authentic and natural. Return to original intention, healthy and composed.

Brand Address

Da'an (Jimu Lake), Feng'xi Village, Phoenix Town, Chao'an District, Chaozhou City, Guangdong Province