Mountains beyond Phoenix Mountain

Brand Introduction

Phoenix Mountain Beyond Mountain (Trademark Registration No. 49805657) is a brand under Chaozhou Banyun Tea Co., Ltd. After more than 20 years of development, it has become a modern tea company integrating tea cultivation, production, trade, scientific research, and tea culture promotion. With "Phoenix Mountain Beyond Mountain" as its brand and "Phoenix Mountain Beyond Mountain, Natural Excellence" as its corporate culture and core philosophy, the company is committed to producing "green, healthy, and safe" Dan Cong tea.

Brand Founder

Wen Jiyu, the founder of Phoenix Mountain Beyond Mountain brand, comes from a tea-making family and is a representative inheritor of the intangible cultural heritage of Chaozhou Phoenix Dan Cong tea craftsmanship. He is the founder of Phoenix Mountain Beyond Mountain Dan Cong tea brand, one of the drafters of the national geographical protection standard for Phoenix Dan Cong tea, Vice Chairman of the Dan Cong Tea Professional Committee of Guangdong Tea Culture Research Association, member of the Group Standardization Technical Committee of Guangdong Tea Culture Research Association, one of the top ten craftsmen in China's tea-producing regions for Phoenix Dan Cong tea, council member of Chaozhou Tea Promotion Association, and council member of Chao'an District Tea Association. The brand's Dan Cong tea, which draws essence from nature and embodies artisanal craftsmanship, is naturally formed, pure, and organic.

Brand Garden

The tea garden is located in Fengxi Da'an Village of the Phoenix Mountain range, situated on the Tropic of Cancer, an ideal location for tea cultivation. It is a major production area for Phoenix Dan Cong tea in Phoenix Town. The garden maintains high standards in planning and variety selection, adhering to a four-free management system: free from pesticides, chemical fertilizers, hormones, and herbicides. Using fermented sheep manure and natural farming methods, it establishes a green control system to achieve balance naturally. Tea is harvested only once during spring season, following traditional processing methods including picking, sun-drying, cooling, shaking, fixation, rolling, and baking to produce primary tea. The unique ecological environment creates the high quality of Phoenix Mountain Beyond Mountain brand Dan Cong tea. Combined with more than ten special processing steps, this creates products with inimitable uniqueness.

Brand Products

Almond Aroma Phoenix Dan Cong Tea: A variety of Phoenix Dan Cong tea with dark brown twisted leaves. When brewed, it first releases an almond medicinal fragrance, followed by ripe fruit sweetness and woody notes, ending with a mint-like cooling sensation. The tea liquor is full-bodied, initially slightly bitter but quickly transforming to sweetness, with a rich throat feel and can be steeped over 15 times.

Da'an Honey Orchid Dan Cong Tea: A variety of Phoenix Dan Cong tea with tight, even strips and a dark brown oily lustre. The tea features a unique "rich honey and orchid" character with elegant, long-lasting orchid fragrance and thick honey sweetness perfectly combined. The taste is rich and refreshing with distinct honey notes and a long-lasting aftertaste.

Da'an Bamboo Leaf Aroma Dan Cong Tea: A variety of Phoenix Dan Cong tea with tightly twisted, straight leaves resembling iron nails, light brown in colour with a natural orchid fragrance. When brewed, it produces a bright orange-yellow liquor with a pure taste and strong sweetness. The tea is crisp and refreshingly sweet with the depth and strength of old bush tea, characterized by fullness, distinctive character, and durability. The Da'an Bamboo Leaf Aroma from Chaozhou Banyun Tea Co., Ltd. won the "Special Gold Award" in August 2025.

Ba Xian Dan Cong Tea: A variety of Phoenix Dan Cong tea belonging to the oolong category. The finished tea has tight, robust strips with a dark brown oily lustre. It features a rich honey floral aroma with intense yet delicate orchid notes. The taste is full-bodied and refreshing with pronounced character and strong sweetness. The liquor is bright golden, and the infused leaves are tender and bright with reddish edges and yellow centres, known as "green leaves with red trim".

Brand Culture

Brand Philosophy: Phoenix Mountain Beyond Mountain, Natural Excellence

Value Proposition: Integrity as Foundation, Quality as Supreme

Business Principle: Honest Operation, Steady Development

Brand Mission: Making Fine Tea, Natural and Pure. Returning to Origins, Healthy and Serene.

Brand Address

Da'an (Jimu Lake), Fengxi Village, Phoenix Town, Chao'an District, Chaozhou City, Guangdong Province